50x Award Winning
Trailer Director
400+ Studio
Trailers Created
20+ Years of
Experience
Over my 20+year career, I've had the privilege of working on over 400 movie trailers for some of the worlds’ best directors.
My work has been recognized with 50+ Golden Trailer Awards at what industry peers recognize as ‘The Oscars for film marketing’ in Los Angeles.
I’ve worked with countless Directors including Philip Noyce, Wim Wenders, Park Chan Wook, Jennifer Kent & Justin Kurzel.
And I've seen first-hand the difference a well-crafted trailer can make to a micro-budget feature film.
Take Christopher Nolan's debut feature "Following", for example.
Shot on a shoestring budget of just $6,000, this neo-noir thriller had all the makings of an indie cult classic.
But Nolan knew that to get the attention of distributors and audiences alike, the trailer needed to be a showstopper.
And Just Like on Shark Tank —
Just like how great trailers “convince” and hype up people to come and a watch the full movie...
The same goes with Sales Agents and Distributors.
These guys get thousands of submissions of new movies every single year.
And it’s simply just NOT possible for them to go through each one and watch all 90 minutes to decide if it's worth their time.
That’s why they will judge a movie based on the trailer.
If the trailer doesn't grab them by the eyeballs in the first few seconds...
Then they'll toss it in the "thanks but no thanks" pile faster than you can say "box office bomb."
But if your trailer is amazing...
Then they'll be blowing up your phone, eager to snatch up your cinematic gem.
Compressing all the best bits and pieces of a 90 minute long movie in the right way...
Takes a lot of skill, finesse, and a surgeon's precision.
It's an art form in itself.
And it's what separates the blockbusters from the straight-to-DVD flops
And it requires a deep understanding of what makes audiences tick.
Throughout the years I’ve seen my fair share of extremely well put together trailers and tons of boring and bland trailers that completely missed the mark.
Guess what happened to the movies that had snooze fest trailers?
Well let’s just say you haven’t heard of them.
| Produced & Edited Over 400 Movie Trailers
| 50x Award Winning Trailer Director
Hi, my name is Walter.
After working in the film industry for over 20 years...
I’ve produced & edited over 400 movie trailers for the most awarded film marketing agency in Australia - The Solid State.
I’ve personally edited 25 trailers that have won Gold or Silver at the Golden Trailer Awards in Los Angeles - which is basically the Oscars for film marketing.
And I’ve delivered Trailers to some of the world’s greatest directors like Philip Noyce, Wim Wenders, Park Chan Wook, Jennifer Kent & Justin Kurzel to name just a few.
It's NOT:
A summary of the plot of your movie.
Just “putting the best bits together”.
Trying to tell the story of your film in 2 minutes.
Jamming in as much information as possible in 2 minutes
Showing too much and ending up creating “spoilers”
It’s More About:
Getting to the heart of your films’ story.
Distilling the essence of an idea.
Delivering a concise, impactful window into the world of your film.
Crafting a 2-minute story that stands on its own.
Leaving the audience wanting more.
Your trailer is the result or 'answer' to a vigorous research campaign across the current market,
the film ‘in the can’ and your goal as a film-maker.
Regardless of how good your film is, if you don’t have an amazing trailer idea that hooks your audience, they will struggle to recognize it’s value and become champions of it.
Regardless of how good your film is, if you don’t have an amazing trailer idea that hooks your audience, they will struggle to recognize it’s value and become champions of it.
Apply your skills as storytellers to a practical framework that refines your film story down to its essential DNA and then leverage it in your trailers story.
Every ingredient of your trailer must be world class, it must be a holistic promise of quality to your audience that you mean business.
Every ingredient of your trailer must be world class, it must be a holistic promise of quality to your audience that you mean business.
Chasing Great
The Turning
Nitram
The Dark Horse
It All Started With a Stale Sandwich
Balibo
There’s a reason the world’s biggest directors hire a trailer house to do the trailers for their movies.
It’s because they recognize that the short-form is an art form unto itself.
It’s not an afterthought.
It’s an essential component that needs to be handled by a professional.
And if you’re an indie filmmaker on a budget…
Then you likely don’t have tens of thousands sitting around to hire a trailer house…
That’s why I distilled everything I know into practical and actionable online program...
So that the right creative minds, that want to double down on creating a killer trailer that brings their movie to life...
have a Roadmap for success that I never had.
I’m excited to introduce you to...
The program is designed to help you create a ‘market-ready’ trailer for your film in 30 days or less. I’ll guide you every step of the way with video tutorials, worksheets and weekly Q&A’s so you can leverage the potent driving forces of your films idea and leverage them in your films most powerful marketing asset -
it’s trailer.
In the PROSPECT module, you'll dive into the world of trailer-making from the perspective of distributors and agencies.
This module is crucial for understanding how to craft a trailer that not only captures your film's essence but also appeals to your target audience.
By completing this module, you'll gain invaluable insights into the trailer-making process and learn how to tailor your trailer to your audience's desires.
What you'll learn:
✔ How to interpret and utilize distributor briefs to create a compelling trailer
✔ The key ingredients that make a trailer irresistible to your target audience
✔Strategies for identifying and understanding your audience's preferences and behaviors
✔ Techniques for adapting your trailer to resonate with your audience on a deep level
✔ The art of pitching your film through a powerful trailer that leaves viewers wanting more
✔ Insider secrets for creating a trailer that stands out in a crowded market
✔ How to avoid common pitfalls that lead to generic, ineffective trailers
✔ The importance of collaboration between distributors, agencies, and trailer-makers in crafting a successful trailer
The PITCH module is all about crafting a compelling story that hooks your audience from the very first frame.
You'll learn how to distill your film's complex narrative into a concise, impactful trailer that leaves viewers craving more.
By mastering the art of the three-act structure, you'll create a trailer that not only showcases your film's best moments but also tells a captivating story in its own right.
What you'll learn:
✔ How to create a powerful logline that serves as the foundation for your trailer
✔ Techniques for identifying and highlighting your film's most engaging elements
✔ The crucial difference between story and plot, and how to use this knowledge to create a more effective trailer
✔ Strategies for avoiding the common mistake of revealing too much of your film's story in the trailer
✔ The essential components of the three-act structure and how to apply them to your trailer
✔ How to create a sense of tension, anticipation, and resolution within your trailer's narrative
✔ Techniques for selecting the most impactful scenes and moments to feature in your trailer
✔ The art of leaving your audience wanting more without frustrating them with unanswered questions
In the PROTOTYPE module, you'll roll up your sleeves and dive into the nitty-gritty of trailer editing.
This module is designed to help you transform your film into a concise, engaging trailer that showcases your project's best attributes.
By learning how to structure your edit, create a compelling audiobed, and develop a gripping visual narrative, you'll be well on your way to creating a trailer that wows audiences and leaves a lasting impression.
What you'll learn:
✔ Techniques for efficiently cutting down a feature-length film into a trailer-friendly format
✔ How to identify and select the most powerful scenes, moments, and dialogue for your trailer
✔ Strategies for creating a strong audio bed that enhances your trailer's emotional impact
✔ The importance of music selection and sound design in crafting an immersive trailer experience
✔ How to structure your picture edit to create a seamless, engaging visual narrative
✔ Techniques for building tension, anticipation, and release throughout your trailer's three acts
✔ Strategies for incorporating feedback and making iterative improvements to your edit
✔ The art of creating a trailer that feels complete and satisfying while still leaving viewers wanting more
The POLISH module is where you'll take your trailer from good to great.
In this module, you'll learn advanced techniques for refining your edit, adding visual flair, and creating a truly polished final product.
By mastering these techniques and incorporating the expert tips provided, you'll create a trailer that not only looks and sounds incredible but also effectively communicates your film's unique voice and vision.
What you'll learn:
✔ Advanced editing techniques for adding visual polish and flair to your trailer
✔ How to incorporate motion graphics, titles, and other design elements to enhance your trailer's aesthetic
✔ Strategies for color grading and color correction to create a cohesive, cinematic look
✔ Techniques for fine-tuning your audio mix to ensure optimal clarity, impact, and emotional resonance
✔ How to gather and incorporate feedback from trusted sources to improve your trailer's effectiveness
✔ Strategies for making final adjustments and tweaks to create a truly polished final product
✔ Expert tips and tricks from experienced trailer-makers to help you take your skills to the next level
✔ How to export and optimize your trailer for various platforms and audiences to maximize its impact and reach
The River
Sherpa
1000 Ropes
I'm so confident in the power of Killer Trailers That Sell that I'm giving you a full 10 days to put it to the test.
Dive into the course, apply everything you learn, and create your own jaw-dropping trailer.
If you're not absolutely thrilled with the results or don't feel it's helped you take your film to the next level...
Then simply send me an email and I'll refund every penny - no questions asked.
Lifetime Access to Killer Trailers That Sell
10-Day Money-Back Guarantee
Workbooks & Templates
Lifetime Access to Killer Trailers That Sell
10-Day Money-Back Guarantee
Workbooks & Templates
When you join the Done-With-You Course, you’ll be getting personalized support and guidance in my Movie Trailer Mastery program.
That's why I'm limiting enrollment to just 25 people for the first cohort.
This way I'll be able to dedicate the time and attention necessary to help anyone inside, craft a truly outstanding trailer.
You'll receive hands-on feedback, expert advice, and the opportunity to collaborate with a tight-knit community of like-minded filmmakers.
When you join the Done-With-You Course, you’ll be getting personalized support and guidance in my Movie Trailer Mastery program.
That's why I'm limiting enrollment to just 25 people for the first cohort.
This way I'll be able to dedicate the time and attention necessary to help anyone inside, craft a truly outstanding trailer.
You'll receive hands-on feedback, expert advice, and the opportunity to collaborate with a tight-knit community of like-minded filmmakers.
You have a completed or close to completed film, TV or web series and seek a cost-effective way to produce the best possible trailer.
You're a hands-on, can-do creative powerhouse who wants to better understand the potent forces in your film idea and learn how to commercially leverage them in a trailer.
You're an indie filmmaker looking to get your film noticed by distributors, festivals, or streamers.
You're out of cash and squandered your marketing budget and desperately need the know-how to get your financiers back the money they've invested in you.
You're an editor that wants to 'Level-up', develop their skillset, marketing knowhow and perhaps even find their calling.
You understand the importance of marketing but struggle with condensing your film into a compelling trailer.
You're willing to invest time and effort into mastering the art of trailer creation.
You believe your film will sell itself without any marketing effort.
You're looking for a quick fix or "magic bullet" solution to film promotion.
You're not willing to put in the work to learn and apply new skills.
You think trailer creation is just about mashing together the best scenes from your film.
You're not open to constructive criticism or refining your work.
You're only interested in the technical aspects of editing, not the art of storytelling.
You're not committed to seeing your film succeed in a competitive market.
It is essential you have editing experience and are comfortable with an editing software. The course is designed to teachfilmmakers with editing experience the strategies and skills required to turn their hand at trailer making. It is NOT a 'How to edit' course. It is a 'How to edit trailers' course.
The course is designed to be completed in 30 days, with each module building upon the previous one. However, you'll have lifetime access to the materials, so you can work at your own pace and revisit the lessons whenever needed.
The course is compatible with all major video editing software, including Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. You'll need access to one of these programs to complete the hands-on assignments and create your trailer.
Yes, you'll have the opportunity to submit your trailer for expert feedback from the course instructor, a 50x award-winning trailer editor. This personalized guidance will help you refine your skills and ensure your trailer is of the highest quality.
Absolutely! The trailer you create during the course is yours to use however you see fit. You can submit it to film festivals, use it in pitch meetings, or share it on social media to generate buzz for your movie.
Yes, the course includes in-depth lessons on breaking down your film, identifying its core themes and selling points, and selecting the most impactful scenes and moments to feature in your trailer.
This course is specifically designed for a classic 3 Act structure trailer. Courses for Teasers and Genre trailers are in development.
Absolutely. The course dedicates an entire module to the art of trailer sound design, teaching you how to select and seamlessly integrate music, sound effects, and dialogue to create a powerful emotional impact.
Yes, the course includes lessons on crafting compelling text overlays, title cards, and other graphic elements that enhance your trailer's visual appeal and convey key information about your film.
Yes, the course comes with a 10-day, 100% money-back guarantee. If you're not completely satisfied with the content or the results you achieve, simply reach out within 30 days of purchase for a full refund.
Yes, the course platform is fully mobile-responsive, allowing you to access the lessons, resources, and community forums from your smartphone or tablet for on-the-go learning.
No, you’ll have unlimited access to the course materials, so you can revisit the lessons and resources whenever you need a refresher or want to apply the techniques to future projects.
Like the main course materials, you'll have lifetime access to all the bonuses included with your enrollment, such as the resource library, case studies, and community forums.
Yes, upon completing all the modules and assignments, you'll receive a personalized certificate of completion that you can display on your website or social media profiles to showcase your achievement.
Yes, if you purchase the Do It With You version of the course you will have access to a private online community where you can connect with fellow students, share your work, and receive feedback and support throughout your learning journey.
The course is regularly updated to ensure the techniques and strategies taught remain relevant and effective in the ever-evolving film landscape. You'll always have access to the most current insights and best practices.
The course includes access to a dedicated support team ready to assist you with any questions or issues you may encounter. You can reach out via email or through the course platform for prompt, personalized support.
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